Running a SaaS business is a complex and ever-changing proposition. As the business grows, so do the number of moving parts — product development, customer success, sales and marketing, and finance. Each of these areas must be managed in an efficient, integrated way.
A SaaS business management platform is a software application that helps businesses streamline and manage their operations. It consolidates your company’s disparate systems and data into a single, integrated platform. This gives you visibility into every aspect of the company, in turn allowing you to make informed decisions that drive growth.
If you’ve been checking out a market guide for SaaS management platforms, you might feel at sea. There is a wealth of options available, and each system offers its own unique set of features and capabilities.
Finding the right platform for your business will depend on your specific needs and requirements. We’ve put together this guide to help you think through your priorities before you delve into the options.
Investing in a management platform could provide a number of benefits for your SaaS business.
If you have a central place where all your customer data is stored and organized, your team will be able to work more efficiently and effectively. Many management platforms allow you to automate basic tasks such as billing and provisioning, freeing up time and resources that can be reinvested back into the business.
A good management platform will provide you with valuable insights into how your business is performing. This information can be used to make decisions about where to focus your efforts for maximum impact.
SaaS management platforms can provide a way to easily keep track of your customers' usage patterns and engagement levels, enabling you to identify early on when someone is at risk of churning. This gives you the opportunity to reach out and try to salvage the relationship before it's too late.
By understanding which features your customers are using (and which ones they're not), you can make informed decisions about which additional products or services to offer them. Upselling and cross-selling can be a great way to boost revenue without acquisition costs.
Having a complete picture of your customer's journey means you can provide them with better support when they need it. This could lead to happier customers and fewer support requests in the long run.
Browsing through a market guide for SaaS management platforms can be overwhelming. How do you know which of the many options out there is right for your business? Here are a few things to consider:
The right management platform for your SaaS business will depend on your needs and requirements. Do you need a comprehensive solution that can help you manage all aspects of your business? Or are you looking for a more specific tool to help with a particular issue?
Some management platforms are all-in-one solutions that offer a wide range of features. For example, Salesforce is a comprehensive CRM platform that can help you manage all aspects of your business, from sales and marketing to customer support and order fulfilment.
Other platforms focus on a specific area such as customer support or billing. Zendesk is a customer service platform that helps you integrate and manage your customer support operations, from ticketing and live chat to knowledge base management.
Chargify is a billing platform designed specifically for B2B subscription businesses. It helps you manage recurring payments, invoicing, and account management.
Each business management platform offers its own set of features, but there are a few priorities you should always keep in mind:
When exploring a market guide for SaaS management platforms, you might find yourself feeling tempted to stretch your budget to accommodate exciting new features. But it’s crucial that you invest in a management platform you can afford over the long term. Otherwise, you’ll find yourself having to change systems down the line–a frustrating and potentially expensive ordeal.
In order to assess affordability, you’ll need to understand the different pricing models for management platforms. There are three common models: subscription, usage-based, and feature-based.
Once you understand the different pricing models, you can narrow down your options. Consider how much you're willing to spend and what features you need. Then, you can focus on comparing management platforms that fall within your budget.
The right management platform will depend on your company’s size and specific needs. If you are a small business, you may not need all the features that a larger enterprise would require. However, your platform should be positioned to grow with you and your evolving needs.
Once you've thought through your priorities, start browsing a market guide for SaaS management platforms, along with user reviews. Some platforms offer free trials, so you can get a feel for whether they are a good match.
With clear criteria in mind, you should be able to navigate the fast-growing world of management platforms and find the solution that’s right for you.
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